Strategy

• Recruit, train and motivate increasing numbers of women to work for cooperatives to achieve significant improvements in dairy husbandry, as they primarily shoulder animal husbandry related responsibilities in rural India
• Consolidation and growth in milk and milk product marketing, promoting better equity for regional cooperative brands and developing qualified and skilled manpower
• Education of producer members, opinion leaders and trained professionals to be expanded and strengthened
• Empower local leaders, strengthen societies and equip their staff and members with the skills and information they need.
• Persuade the State and Central Governments to remove
  the shackles on cooperative laws so cooperatives can compete
  on equal terms with other forms of enterprise

Action Plan

Institution Building Development

• Orientation/induction programmes for farmers
• Training of Management Committee Members and Society Secretaries in preparing business plans and its implementation
• Reorientation of union staff to new roles identified to meet Perspective 2010 goals

Strong Financial Base

• Increase in dairy cooperative owned funds
• Increase in cooperative contribution to union share capital

Expanding Marketing

• Assistance in planning, implementation and monitoring of business plans of milk unions geared to meet the targets envisioned in Perspective 2010
• Offering financial and technical help to milk unions and federations in areas such as sales promotion, consumer education, distribution infrastructure development etc.
• Standardisation of artwork, colour, logo and retail outlet design across regional cooperative brands with a view to promoting better recall by consumers under a common mnemonic umbrella
• Introduction and improvement of marketing systems and processes necessary to perform better in a competitive marketplace
• Training and development of management and staff of milk unions and federations

Legislative Framework

• Supporting efforts aimed at enactment of progressive legislative framework for the cooperatives at the State and the Centre
• Encouraging and assisting dairy cooperatives in incorporation under progressive and enabling laws

Women's Participation

• Increasing women membership in dairy cooperatives to 50 per cent recognising the potential of this segment as decision makers having practical knowledge about animal husbandry practices
• Undertaking measures for significantly improving women's participation in the governance of dairy cooperatives at all levels
• Promoting organisation of women's thrift and credit groups/cooperatives