A Dairy Cooperative Society (DCS) is the village level cooperative institution where members supply their surplus milk and buy the various services provided by the cooperative.  It is expected that :

• Dairy cooperative societies will operate as vibrant local business enterprises serving their members' needs effectively and economically.  This will be evidenced by the three segments of DCSs (members, secretary and other staff, and the Management Committee Members) owning their responsibilities.
• The business of the society grows consistently and services-needs of members are met timely.

• The society works towards improving the business relations with the union (providing quality milk, availing services offered by the union and promoting and popularising the union's business activities).

At the DCS level, all the three segments i.e. the Members, Staff and Management Committee Members (MCMs) are addressed to bring about desired observable and measurable changes. The IB process at DCS constitutes undertaking a set of focused efforts to achieve the desired transformation.

The process involves making a set of facilitation efforts at the DCS level. The core theme behind these efforts are:

• Attitude does not change by knowledge alone but by practice and more positive reference.
• To sustain changes we need critical mass to be involved
• To harness energy we need emphatic involvement towards an expected result
• Social expectation is one of the greatest source of inspiration