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Maximizing farmer profit and productivity through cooperative effort
is the hallmark of the Anand Pattern.
The Anand Pattern is an integrated cooperative structure that procures,
processes and markets produce. Supported by professional management,
producers decide their own business policies, adopt modern production
and marketing techniques and receive services that they can individually
neither afford nor manage.
The Anand Pattern succeeds because it involves people in their own development through cooperatives where professionals
are accountable to leaders elected by producers. The institutional infrastructure -- village cooperative,
dairy and cattle feed plants, state and national marketing -- is owned and controlled by farmers.
Anand Pattern cooperatives have progressively, linked producers
directly with consumers.
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